Our Roots / Nuestras Raices:
Like every plant has a seed, so does Semillas Creative.
Our Founder, Tamara Monteon, planted a seed that blossomed into what Semillas Creative has become in the present day. Having experienced working in non-profit organizations, law firms, and for-profit companies on public campaigns and programs, Tamara noticed the absence of creative design that was bilingual, vibrant, and resonant with community members. Every social media post looked similar, and the stories that were highlighted often came from community members with privilege, and not from real residents whose perspectives and backgrounds were not valued or included. This led to Tamara’s work as a freelance communications professional, where she gained experience working with national organizations creating digital assets and implementing social media strategies to increase visibility of the clients and to connect community members with relevant content.
In 2022, Semillas Creative was founded as a creative business that partners with social impact organizations, leaders, and change-makers to strengthen their digital presence through strategic communications, social media strategy, and graphic design. Since then, Semillas Creative has partnered with national organizations in mental health, climate justice, and immigrant and refugee advocacy fields.
Our work includes developing communication strategies, designing aligned visual assets, turning complex information into clear, usable content, and crafting messages that resonate with diverse audiences.
Our Founder:
Tamara is a bilingual communications consultant, creative storyteller, and graphic designer. Her background in the social impact space comes from years of partnering with mission-driven organizations and from her lived experience as a first-generation college graduate. Tamara builds her work on collaboration, cultural awareness, and a commitment to lifting up real community voices. She began Semillas Creative from an idea (or a seed) to develop a firm where creative professionals, social impact organizations, and businesses align for greater impact.
Some of Tamara’s accomplishments include:
Designing aligned visual identities and digital assets that
strengthened organizational presence across social
media and web platforms.
Transforming complex program and policy information
into clear, accessible materials tailored to different
audiences.
Developing bilingual content and campaigns that
bridge cultural gaps and elevate authentic
community voices.
Founding Timeline:
2019-2021 - Tamara supported grassroots nonprofits in Grand Rapids, Michigan, providing resource navigation, translation, and advocacy for
Spanish-speaking and immigrant communities.
2022 - Tamara founded Semillas Creative, a communications and design business supporting mission-driven organizations with
strategy, storytelling, and digital engagement.
2024 - Semillas Creative led the development and rollout of the communication strategy for a first-of-its-kind U.S. Department of State–
funded refugee student sponsorship program. This work helped increase sponsorship applications and supported the
successful launch, which welcomed more than 30 refugee students to 17 colleges and universities in its inaugural year. Tamara led communications and developed messaging, managing digital content and helping grow the program’s visibility across college campuses nationwide.
2025 -Semilas Creative partnered with four national organizations in the mental health sector, climate justice movement, and immigrant and
refugee advocacy to develop strategies that reach and drive measurable impact.
At Semillas Creative, big ideas meet real strategy, and every project is built with care, intention, and community at the center.
Let's create something meaningful together.
Our Team
Tamara Monteón
Founder | Creative Storyteller | Graphic Designer Tamara is a bilingual communications consultant, creative storyteller, and graphic designer. Her background in the social impact space comes from years of partnering with mission-driven organizations and from her lived experience as a first-generation college graduate. Tamara builds her work on collaboration, cultural awareness, and a commitment to lifting up real community voices.
She began Semillas Creative from an idea (or a seed) to develop a firm where creative professionals, social impact organizations, and businesses align for greater impact.
Communications Strategist Keyuana Rosemond
Keyuana is the founder of Key Strategies & Solutions, a consulting firm that helps organizations create innovative, equity-focused solutions and provides coaching to professionals in career transitions. Recognized for her leadership and impact, Keyuana has served on numerous boards, earned multiple awards, including the Grand Rapids Business Journal’s “40 Under 40,” and is a graduate of Grand Valley State University with master’s degrees in Public Administration and Social Work.
At Semillas Creative, she works alongside Tamara as a Communications Strategist — guiding nonprofits and grassroots organizations in building the messaging foundations and communications strategies that help them show up consistently, tell their story with confidence, and reach the people they serve.
