Our Roots / Nuestras Raices:
Like every plant has a seed, so does Semillas Creative.
Our Founder, Tamara Monteon, planted a seed that blossomed into what Semillas Creative has become in the present day. Having experienced working in non-profit organizations, law firms, and for-profit companies on public campaigns and programs, Tamara noticed the absence of creative design that was bilingual, vibrant, and resonant with community members. Every social media post looked similar, and the stories that were highlighted often came from community members with privilege, and not from real residents whose perspectives and backgrounds were not valued or included. This led to Tamara’s work as a freelance communications professional, where she gained experience working with national organizations creating digital assets and implementing social media strategies to increase visibility of the clients and to connect community members with relevant content.
In 2022, Semillas Creative was founded as a creative business that partners with social impact organizations, leaders, and change-makers to strengthen their digital presence through strategic communications, social media strategy, and graphic design. Since then, Semillas Creative has partnered with national organizations in mental health, climate justice, and immigrant and refugee advocacy fields.
Our work includes developing communication strategies, designing aligned visual assets, turning complex information into clear, usable content, and crafting messages that resonate with diverse audiences.
Our Founder:
Tamara is a bilingual communications consultant, creative storyteller, and graphic designer. Her background in the social impact space comes from years of partnering with mission-driven organizations and from her lived experience as a first-generation college graduate. Tamara builds her work on collaboration, cultural awareness, and a commitment to lifting up real community voices. She began Semillas Creative from an idea (or a seed) to develop a firm where creative professionals, social impact organizations, and businesses align for greater impact.
Some of Tamara’s accomplishments include:
Designing aligned visual identities and digital assets that
strengthened organizational presence across social
media and web platforms.
Transforming complex program and policy information
into clear, accessible materials tailored to different
audiences.
Developing bilingual content and campaigns that
bridge cultural gaps and elevate authentic
community voices.
Founding Timeline:
2019-2021 - Tamara supported grassroots nonprofits in Grand Rapids, Michigan, providing resource navigation, translation, and advocacy for
Spanish-speaking and immigrant communities.
2022 - Tamara founded Semillas Creative, a communications and design business supporting mission-driven organizations with
strategy, storytelling, and digital engagement.
2024 - Tamara led the development and rollout of the communication strategy for a first-of-its-kind U.S. Department of State–
funded refugee student sponsorship program. This work helped increase sponsorship applications and supported the
successful launch, which welcomed more than 30 refugee students to 17 colleges and universities in its inaugural year. Tamara led communications and developed messaging, managing digital content and helping grow the program’s visibility across college campuses nationwide.
2025 -Semilas Creative partnered with four national organizations in the mental health sector, climate justice movement, and immigrant and
refugee advocacy to develop strategies that reach and drive measurable impact.
At Semillas Creative, big ideas meet real strategy, and every project is built with care, intention, and community at the center.
Let's create something meaningful together.
Our Team/Collaborators
Tamara Monteón
Founder | Principal ConsultantTamara Monteón (she/her) is a bilingual communications consultant, creative storyteller, and graphic designer. Her background in the social impact space comes from years of partnering with mission-driven organizations and from her lived experience as a first-generation college graduate. Tamara builds her work on collaboration, cultural awareness, and a commitment to lifting up real community voices.
She began Semillas Creative from an idea (or a seed) to develop a firm where creative professionals, social impact organizations, and businesses align for greater impact.
Keyuana Rosemond
Creative Director | Strategist | Storyteller Keyuana Rosemond (she/her) is an activist, change agent, and nonprofit professional with over 15 years of experience advancing racial equity for families and diverse communities. Most recently, she served as the Vice President of Equity & Advocacy at Health Net of West Michigan, where she led communications, community engagement, and diversity, equity, and inclusion initiatives while designing and implementing strategies that drove meaningful, systemic change. She currently serves as the Creative Director for Semillas Creative, leading strategic communications and storytelling initiatives.
Keyuana holds dual master's degrees in Public Administration and Social Work from Grand Valley State University. She is also a published author, having released her first full-length poetry collection, Words in ADHD, in 2018.
Allison Arnold (she/her) is a Latina writer, journalist, and strategist who creates social impact through written and visual storytelling. As Semillas Creative's Creative Content Specialist, she helps mission-driven organizations find their voice and connect with their communities through compelling content — from feature storytelling and video to newsletters, blog posts, and press-ready copy.
She has worked in various creative capacities for nonprofits and mission-driven businesses, developing communications and social media strategies that center real stories and real people. As a writer and journalist, she's produced feature stories and videos for several brands, both local and international.
She holds an M.S. in Journalism from Columbia University, a B.S. in Information Science with a focus on User Experience Design from the University of Michigan, and a certificate in Creative Strategy from Miami Ad School.
Creative Content Specialist | Copywritter
Allison Arnold
Jesse Clark (he/him) is a Haitian-born visual artist, designer, and Fulbright Fellow whose work explores the intersection between storytelling and soft activism. He is best known for his photographic work engaging with representations of Black and Afro-Caribbean identity. Jesse grew up in Florida, launching his arts education in Visual Arts at Harrison School for the Arts and later receiving his BFA in Photography and Imaging from Ringling College of Art + Design in 2023.
His practice is influenced by his background in ballet, intricately weaving together elements like performance, styling, and gesture to create a visual space that honors his subjects and contributes to a more authentic representation of their narratives.
At Semillas Creative, he supports clients as a Brand and Visual Designer with brand identity and design, campaign graphics, motion graphics, and photography that elevate how organizations present their story, services, and value.
Brand & Visual Designer
Jesse Clark
